Job Description

Adam Vaillancourt Roofing is hiring a full time Brand Marketing Manager to work in their Milford, NH office. Adam Vaillancourt Roofing has partnered with Hueman for this search.

 
As a Brand Marketing Manager, you will lead brand growth, demand generation, and marketing engagement for our residential roofing brand. The Brand Marketing Manager serves as the primary driver of lead generation and local brand awareness for their assigned market, ensuring marketing efforts directly support sales, business and revenue goal. The Brand Marketing Manager also facilitates, oversees, and executes B2C lead generation and brand-building initiatives. Working closely with leadership, sales, and cross-functional partners, the Brand Marketing Manager develops marketing plans, manages budgets, initiates campaigns, and coordinates end-to-end marketing deliverables to fuel profitable, scalable growth.

Position Summary :

Success in this role requires the ability to:

• Generate and capture demand across multiple channels
• Strengthen brand reputation, credibility, and local presence
• Make data-driven decisions that improve marketing performance
• Communicate strategies and outcomes clearly to leadership
• Support product mix, upsell/cross-sell opportunities, and pipeline quality
• Grow the paying customer base and improve ROI
• Connect day-to-day activities to broader business goals
• Translate strategy into actionable plans
• Evaluate opportunities and recommend the right marketing approach
• Report on metrics, learn from outcomes, and apply improvements
• Proactively plan, adjust, and take ownership of results
• Hit or exceed lead, CPL, and revenue-driven targets

Key Duties & Responsibilities

Lead Generation

• Oversee multi-channel lead generation activities (Google PPC, PMax, LSA, SEO, Meta, Nextdoor, retargeting)
• Manage performance expectations with ad agencies using CPL, ROAS, lead quality, MER, and booked appointment rate
• Ensure strong campaign inputs: briefs, messaging, creative direction, offers, and audiences

Brand Strategy & Positioning

• Drive brand strategy, marketing plans, positioning, voice, and annual/monthly budgets
• Ensure all touchpoints reflect consistent brand identity and standards
• Identify growth opportunities within the market, service mix, and competitive landscape

Creative & Content Development

• Direct content needs for videos, graphics, landing pages, sales sheets, brochures,
• Manage social media content and consistent posting cadence (posts, reels, stories), monitoring, engagement, and performance reporting.
• Manage community-related content, before/after photos, team highlights, and service-specific storytelling

Reputation & Review Management

• Drive review acquisition strategy for Google, Yelp, BBB, GuildQuality
• Monitor feedback, escalate patterns, and coordinate responses with operators
• Maintain updated profiles, photos, offers, and messaging

Customer Lifecycle & CRM Marketing

• Own nurture and communication strategy from inquiry → estimate → install → referral
• Coordinate automated email/SMS nurturing in ServiceTitan (CRM) and marketing tools
• Support referral and reactivation initiatives

Community Engagement & Partnerships

• Plan and manage events, home shows, sponsorships, chamber partnerships, realtor relationships, and local collaborations
• Build presentations, and customer leave-behinds for outreach

Sales Enablement

• Develop sales materials, pitch decks, one-pagers, and customer education tools
• Align promo calendars with sales leaders
• Support messaging and scripts for call center and sales teams

Analytics & Reporting

• Analyze KPIs: lead flow/quality, channel performance, booking/appointment trends, and ROI
• Prepare monthly reports and clearly communicate insights + recommended actions
• Validate accuracy of data with digital agencies and internal teams

Vendor & Cross-Functional Collaboration

• Manage agency performance, vendor relationships, and marketing platforms
• Collaborate with marketing leadership, sales, and operations
• Create repeatable SOPs, templates, and workflows that can scale to additional brands

Job Qualifications:

• Bachelor’s degree in marketing or related field
• 3+ years of relevant marketing experience (home services/roofing a strong plus)
• Strong leadership-based consultative approach
• Comprehensive knowledge of digital and traditional B2C marketing
• Understanding of Canopy Services’ business model & roofing industry nuances
• High Emotional Intelligence (EQ); ability to build trust with operators and colleagues
• Strong organizational, analytical, and problem-solving abilities
• Excellent written and verbal communication
• Proactive decision-making with strong prioritization skills
• Ability to work under tight deadlines and adapt to new technology or methods
• Knowledge of SEO and GEO/LLM search (ChatGPT, Gemini, Perplexity) preferred
• Experience with ServiceTitan CRM a plus

Compensation & Benefits

• $70-85k base salary + bonus eligibility
• Affordable Medical, Dental, and Vision plans
• 401(k) with company match
• Company-paid Long-Term Disability
• Optional Short-Term Disability, Accident, and Critical Illness
• $50K company-paid life insurance (additional coverage available)
• 6 paid holidays
• PTO available

Adam Vaillancourt Roofing is a family-owned and operated roofing company offering a variety of roofing solutions. At Adam Vaillancourt Roofing, we are dedicated to helping our customers choose the best options for their needs and living up to our reputation of being the NH Roofing Contractor that customers can believe in and trust. 

Adam Vaillancourt Roofing is a part of Canopy, a Trivest Portfolio Company, and has retained Hueman for this search.

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